?>
?>
?>
?>
?>
?>
?>
?>
?>
New to K-Beauty? Start with these brands.
K-beauty is gaining popularity in this part of the world, and we’re happy to welcome makeup and skincare developed for Asian skin.
Western beauty revolves around improving one’s features with highlight and contour methods, and skincare that’s more intense in terms of ingredients (type and saturation), and application.
Korean beauty, on the other hand, revolves around makeup and skincare that’s milder and for the most part more natural. Its skincare and makeup products and application are aimed at bringing out one’s natural features and optimising skin health.
While each has its pros and cons, we’re happy to have options! If you’re new K-beauty, check out these stores that are on our shores.
SOURCE: laneige.com
You’ve probably heard of this one already, since it has a cult following worldwide and has even permeated Western beauty regime. The brand is known for its gentle, water-based products that promote hydrated, clear, and radiant skin.
Star Products:
Availability:
34 stores nationwide.
SOURCE: teenage.com.sg
Etude House’s pink and princessy stores is your 10-year old dreams come to life. Beyond that, the store offers innovative makeup and products for skin, hair, nails, and body.
Star Products:
Availability:
22 stores nationwide.
SOURCE: lashesinthelush.blogspot.my
Don’t let the gwiyeobda (cute) packaging of Tony Moly products belie their efficacy. The brand shot to fame with viral products like the Panda’s Dream Brightening Eye Base for puffy eyes and dark circles.
Star Products:
Availability:
20 stores nationwide.
SOURCE: thechency.com
Innisfree products boast natural active ingredients from Jeju Island in Korea. These include volcanic minerals, green tea, aloe vera, and more. The brand also champions green causes by producing eco-friendly containers and holding recycling campaigns.
Star Products:
Availability:
5 stores in the Klang Valley.
SOURCE: misshaus.com
The Time Revolution Essence is hailed as a K-beauty timeless champion. The essence turned the brand into a household name, and is said to give premium product SKII Facial Essence Treatment a run for its money.
Star Products:
- Time Revolution The First Treatment Essence
- Time Revolution Night Repair Science Activator Ampoule
- M Magic Cushion
Availability:
1 store in Sunway Pyramid, Selangor.
SOURCE: althea.kr
Banila Co is part of the Soko Glam brand founded by Korean California-native, Charlotte Cho. Known for its Clean it Zero sorbet makeup removers, Banila Co carries 4 variants to cater to different skin types.
Star Products:
Availability:
4 stores in the Klang Valley. These include an unlisted outlet, Pavilion, KL (P5.05.00).
New to K-Beauty? Start with these brands.
