The Cool New Products and Brands of 2017

The Cool New Products and Brands of 2017

by Lydia Lohshini on Mar 8, 2017
Why you should care

Stop coveting and start trying!

We know the struggle to keep our wallets closed when new products pop up everywhere, but we help you narrow down with a list of stuff actually worth checking out.

These are some splurge-worthy brands and products that are good investments of your hard earned money (and angpow).

100% PURE

natural makeup cosmetics


What: This organic cosmetics beauty firm is steadfast in providing users with healthy skincare, cosmetics, and bath & body products that are not only free from harmful toxins but made with 100% natural and cruelty-free ingredients.

100 percent pure makeup


Why: Your skin deserves the best, so how much better can you get than natural, cruelty-free, toxin-free and absolutely gorgeous products to pamper your body’s largest organ?


everyone fashion brand


What: This San Francisco based online shopping retailer has been a fan favourite around the world. The minimalistic pieces sold by the brand have caught the eye of celebrities and regular people alike.

The brand’s newest capsule, 100% Human, is taking the world by storm. The campaign seeks to spread a message of equality and inclusiveness at a time when the world seems to need it the most.

Although the brand doesn’t ship internationally year round, you can get your hands on their products when they hold International Shipping Week every once in awhile, so keep posted!

everlane 100% human


Why: Because regardless of how different we are with our opinions and backgrounds, we always need to remember that we are all 100% human!

Kerastase Hair Coach Powered by Withings

smart hair brush


What: The future of hair care is here! The world’s first smart hairbrush has been introduced with the help of Withings, Kerastase, and L’Oreal. This hair brush helps you track and improve hair health using sensors and app connectivity.

Kerastase Hair Coach


Why: Hair Coach will help you hair live it’s best life and you’ll get to brag about having a hair brush robot.

Eloise Rose Gold Teardrop Brush

eloise teardrop makeupp brush


What: The innovative Tear Drop brush is here to solve your precision problems. Designed to be ergonomic with a 10-degree angle slant, it allows you to reach around places like your nose and under your eyes without hassle. It also comes with cashmere-like bristles that’ll give you a flawless finish.

eloise rose gold brush


Why: There won’t be a need for filters with this brush that will give you a flawless finish!


thayers skin astringent


What: Ladies, I think it’s about time we utilised the gift to skincare that is Thayers. This natural remedy brand that started out in 1847 has successfully helped women across generations combat their skin problems like acne, blemishes and is even known to fade stretch marks!

Thayers Alcohol-Free Witch Hazel range is a skin care astringent, that works to minimse pores and reduce unwanted oils, tackling your daily skin problems (like visible pores, blackheads and even eyebags!) without stripping your skin of its natural oils.

Why: If you’re dealing with acne, scarring, sunburn, or just looking for an all-in-one skin care solution, Thayers Witch Hazel is the answer!

You can find Thayers products here.

Beauty Blender Blotterazzi
blotterazzi oil control


What: Beauty Blender has answered our oily skin needs with blotterazzi! Forget the tissue thin blotting papers and pick up this game-changing washable blotting sponge that can be used over your makeup. The blotterazzi, like a beauty blender, is ‘thirsty’ when it is dry, allowing it to absorb excess oils without ruining your makeup masterpiece.

Why: Its washable, reusable, and comes in a mirrored compact that keeps your makeup on point!.

Pick up your own blotterazzi at Sephora.

Nunzio Saviano Anti Frizz Sheets

nunzio saziano anti frizz


What: Made mainly out of coconut oil, castor oil, and dimethiconol that keep your hair conditioned and flyaway-free, this product not only smells divine but does the job. The presoaked sheets will tame your frizz with just a few swipes!

nunzio saziano enti frizz sheets

SOURCE: Twitter user Nunzio Saviano

Why: Our humid weather almost guarantees frizz – these handy sheets are are a purchase you won’t regret

Pick up these miracle workers here.

Kat Von D Alchemist Holographic Palette

What: We had to keep the best for the last. After 7 years in the making, Kat Von D’s Alchemist Palette was released over the Christmas holidays in the States. We’re sure you’ve heard of the perfection that is Von D’s cosmetic collection but this one seems to outdo everything else!

Designed to be worn alone as highlighter or layered over eyeshadow and lipstick, the shades are pure magic. Each colour contains iridescent pigments with 360-degree refractive pearls that completely change the makeup game!

Why: We ask you, “why not?”.

All you unicorns can pick up this palette here.

Cover image from

Why you should care

Stop coveting and start trying!

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